DUNKIN’ X CHARLI
How do you get a whole new generation of coffee drinkers running on Dunkin’?
When the team discovered that the biggest breakout star on Tik Tok was also Dunkin’s biggest superfan, we brought it to the client and brought the two together. The result was over 4 billion impressions and a whole lot of cold brew sold - making Dunkin’ the most followed quick service brand on Tik Tok and winning over a whole new bunch of younger fans and multiple Effies along the way.
ACDs: Matt Low, Kristin Clark
"BBDO flawlessly executed the brand-influencer partnership between Charli D'Amelio and Dunkin', with three pumps of caramel to boot. These things may look easy to outsiders, but they're not, and BBDO nailed what so many others unfortunately flub." - Fast Company Deputy Editor David Litsky
“Dunkin' has dethroned Starbucks as leader of social media with a focus on Gen Z. Unsurprisingly, it happened on TikTok… with the brand’s collab with Charli D’Amelio; A great example of knowing your consumer intimately, speaking their language and inviting them to be a part of your brand.” - Business Insider