DUNKIN’ ESPRESSO
Dunkin’ was ready to unveil their new line of espresso drinks. They had new equipment, new flavors and a whole new look. But they also knew that they needed to convince people that Dunkin’ was a place you could get high-quality, hand-crafted espresso drinks. We developed the “Sipping is Believing” campaign to raise awareness, drive traffic and make great espresso what you expect from Dunkin’.
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People couldn’t believe that Dunkin’ had such delicious espresso.
Real delicious.
And since people were having a hard time putting new Dunkin’ espresso down, we came up with something catchy to let you keep living your best life while still enjoying a cup.
NY Giant superstar Saquon Barkley also couldn’t believe how good Dunkin’s new espresso tasted.
Our Effie case study.