This campaign won back to back to back Lions for all 13 spots, as well as a whole bunch of other awards. It received a ton of press, was parodied like crazy, and was called the funniest campaign of the year by Adweek. It even got an ex-presidential shout out.
BILL CLINTON CALLED IT THEM THE MOST HILARIOUS ADS HE'S EVER SEEN.
ADWEEK CALLED IT THE FUNNIEST CAMPAIGN OF THE YEAR:
THE REPUBLICAN PARTY PARODIED IT. SO DID A CHURCH.
STUDENTS AND LAWYERS AND SPORTS FANS AND KIDS AND MORE KIDS AND CRAZIES AND ANOTHER CHURCH GROUP AND PEOPLE WHO LIKE GUNS AND PEOPLE WHO LIKE PIMPS AND THE BALOCCA FAMILY AND THEIR DOGS PARODIED IT.
THE NEW YORK TIMES USED IT TO DISCUSS LOGIC AND THE ECONOMY. A 3RD GRADE TEACHER TAUGHT HIS CLASS.
When you have a campaign that people seem to like, you invite them to make a Get Rid of Cable story with you on Twitter. And when you invite them to make a Get Rid of Cable story with you on Twitter, you make a case study.
And here's the entire fan-made Cable Effect.